SIG_01
High reach
Millions of impressions and a report that looks like a win. An impression records exposure, nothing more. Without a reason to take part and a next action, the audience scrolls past.
The team behind the conversion
We don't do gamingmarketing.We convert playersinto customers.
EngageXP was born inside gaming, not inside an agency playbook. The Engage-to-Convert Method came out of that work.
- Community-born
- Conversion first
Gaming's costliest belief:"awareness is enough."
Brands are spending millions to reach 300M+ LATAM gamers. The reach reports well. What the report does not show: the audience sees everything and buys nothing.
SIG_02
Zero conversion
Low engagement, fewer clicks, sales that never match the "impact". Viewing is not converting, and a campaign with no defined conversion event cannot be fixed after it ships.
SIG_03
Wasted budget
More investment for less return every quarter, while traditional channels hit diminishing returns. Reporting that stops at reach leaves the next budget decision without evidence.
The result
Noise without revenue.
Campaigns that generate visual impact and no action. Awareness without a conversion architecture is expensive entertainment. That is the Awareness Trap: paying for attention in the one place attention cannot be bought.
Awareness → Conversion
There is a better way. We built it.
Where it started
LATAM deserved better.So we built it.
R$50M+ in revenue over 6 years did not come from clever marketing. It came from earning trust inside the communities we grew up in.
For over 20 years, we watched brands parachute into gaming: loud, expensive, disconnected. No ROI. No respect for the community.
Publishers ignored their most valuable asset: not the games, the players who kept them alive.
We did not start EngageXP because we saw a market. We started because we were the audience being failed, and we knew from the inside what earning trust looks like.
Our conviction
Brands enter through us.They convert.
Not optimism. Architecture: START defines the audience and the commercial case. BUILD earns a role inside the community. REWARD connects participation to an offer and a tracked action. Gaming is one of the largest behavioral shifts of a generation, and a brand that enters on the community's terms is rewarded twice: with revenue, and with a community that defends it.
CVN_01
Community first
Before any campaign ships we ask one question: does this serve the community or exploit it? If the answer is unclear, it does not ship.
CVN_02
Relentless focus
If a campaign is not unforgettable to the audience, it does not happen. Fewer things. Each one undeniable.
CVN_03
Pioneer's conviction
Innovation here is not novelty. It is solving problems nobody else is solving, in ways only someone inside the culture could conceive.
Six years of numbers
The evidence.We show the work.
R$50M+
Client revenue generated
6-year total
200+
Gaming projects
EngageXP total to date
2M+
Products sold
Through Gamin PLUS on Claro
Every number has a source and a measurement period. Every metric survives due diligence.
Who does the work
Not commentators.Operators.
The people who built this did not study gaming from the outside. They lived it: 20+ years in the community, 40+ years in entertainment production, 100+ esports rulebooks written.
The entrepreneur
Kaiser
Co-Founder · CEO/CSO
The one who takes the market.
- Deal MakingPublisher and brand deals that get signed, not just pitched.
- Esports OpsFormats, rulebooks and brackets that hold up under a live final.
- Campaign OpsCampaigns tracked from brief to conversion.
“The method exists because the traditional approach fails. We proved there is a better one.”
What we built
Not an agency.An infrastructure.
EngageXP owns the distribution, intelligence, and activation infrastructure for gaming commerce in Latin America. Six platforms. Three competitive IPs. One method: START, BUILD, REWARD.
Gamin platform suite
Competitive intellectual properties
Methodology
Engage-to-Convert Method
START defines the strategy. BUILD earns community trust. REWARD turns trust into revenue. Every service we deliver runs through this method.
START
Strategic entry
Enter with a conversion thesis, not a guess.
BUILD
Community activation
Build on trust the community already owns.
REWARD
Conversion engine
Turn earned attention into revenue you can attribute.
Who bet on us early
Who stands behind us.
Trusted by leading brands
Claro
Samsung
Tencent
Meta
Itaú
PUBG Mobile
MLBB
MPL
Rivalry
NODWIN
Where this goes
Bring yourrevenue target.
Now you know the team. Bring the objective; we bring 20+ years in the community and 200+ projects to say what fits. Answer four questions and get your complimentary gaming audit in 5 to 7 business days.