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LATAM's Gaming Conversion Partner

Turn players into customers.

The Engage-to-Convert Method takes a brand from first contact with a gaming community to a tracked sale.

Talk with EngageXPSee Our Method
2x
Less CAC
4.2x
NITRO Avg ROAS
47M+
Player Engagements
200+
Gaming Projects
Press to continue

Trusted by leading brands

47M+ player engagements. 200+ gaming projects. One method.

VIEWERSHIP
513.6K

PMGO Peak Viewers

EXP USERBASE
500K+

Active Subscribers

RETURN
6X

Avg ROAS

RESULTS
+53%

Avg user growth

The opportunity

Attention you can't buy. Trust you can earn.

300M+ people play in LATAM. Brands that earn a place inside their game are the ones that convert.

First-person attention

“The player is the protagonist.”

Gaming is the only medium where the audience speaks in first person: I won, I built that, I clutched it. First-Person Power is why a brand that stands beside that moment earns an allegiance no banner ad can.

Inherited trust

“Enter through the community, not above it.”

Bought attention is rented. We build on the trust a community already gives its creators, tournaments, and rituals. Your brand arrives as a participant, not an interruption, and stays after the media budget stops.

Lower CAC

“Players who trust you recruit for you.”

Community-acquired customers arrive through referral, not a bid. That is the CAC lever: trust inherited instead of bought, and a purchase path built into the activation so word of mouth has somewhere to land.

Return you can defend

“Actions, not impressions.”

Every activation ships with a conversion event, an offer, and attribution agreed before launch. Reach is context. Your CFO sees cost per acquisition, retention, and revenue over 12 months, not one campaign.

The Engage-to-Convert Method

START, BUILD & REWARD

Three phases, one rule: no START, no spend.

Stage 01 · Strategic entry

Planning phase

Enter with a conversion thesis, not a guess.

Before budget moves we map who you need to reach, where they already play, and what the business needs them to do. The diagnosis repeats every cycle, so conversion is built into the foundation, not bolted on later.

  • Waypoint 01Go-to-gamer strategy
  • Waypoint 02Audience intelligence
  • Waypoint 03Market entry blueprint
  • Waypoint 04Commercial thesis

Proof, not promises

100+ brands. One method. Proven results.

Three different commercial jobs: a weekend community event for Meta and Twitch, a regional launch for MPL, a subscription offer for Claro. One method underneath all of them.

See all proof →
Activate to bring this item forwardLegendary cases

Myth vs. reality

Some of the false beliefs over gaming as a marketing channel.

These are the most common doubts we hear about. Hover them to see the truth.

These are the most common doubts we hear about. Tap them to see the truth.

Tap a card to buff it.

Hover a card to buff it.

Is this for you?

Not every brand is ready.

Three kinds of companies we work with. Each card lists the signals we look for before we say yes.

Standby
Branded Fortnite island built around a Legendary Orange soda bottle

Enterprise

Enterprise brands

For boards that want gaming revenue, not more reach.

Signals you're ready

  • Board wants a gaming revenue line
  • Three vendors, three different plays
  • Gaming got you impressions, not sales
Get inside a game

Drag or click the button to continue.

Standby
Buy-and-win retail shelf activation granting in-game rewards

Publisher

Game publishers

For publishing teams entering or scaling up in LATAM.

Signals you're ready

  • New to LATAM, or live and under target
  • HQ wants attribution, not brand love
  • Need LATAM creators and owned leagues
Get brand sponsors

Drag or click the button to continue.

Standby
Gamer discovering a local burger restaurant and its app offer

Growth

Growth companies

For founders whose paid channels are capping out.

Signals you're ready

  • Meta and Google ROAS keep declining
  • No gaming specialist on the team
  • Think in CAC, want a small test first
Move more units

Drag or click the button to continue.

Don't see your situation?

Programs and partners

Even heroes need legendary allies.

Six programs across technology, business, and gaming media that work with EngageXP in Latin America.

  • Google for Startups

    Endorsing our methodology for enterprise-grade strategy and scalability.

  • NVIDIA Inception

    Powering our campaigns with the future of AI and marketing technology.

  • CUBO Itaú

    Placing us at the heart of LATAM's largest and most important innovation hub.

  • SET

    Allowing us to shape the future of media, gaming, and the creator economy.

  • AWS for Startups

    Backing the infrastructure our campaigns and our data run on, at any scale.

  • Olhar Digital

    Connecting our work to Brazil's largest technology newsroom and its audience.

Buyer intel

What buyers ask first

Thirty questions a CMO, a regional publisher, or a founder asks before the first call. Straight answers, no deck required.

Gaming

Performance

What business outcomes does EngageXP plan for?

Performance over impressions. We plan for the outcome your business already measures: customer acquisition cost, return on ad spend, app installs, qualified leads, or sales. Reach is tracked as context. The activation is structured to move a player from participation to a tracked conversion.

How is this different from standard influencer marketing?

Influencer marketing usually stops at awareness. We run gaming influencer marketing as a conversion loop: the creator brings the audience, a community challenge gives it something to do, and an offer gives it a next step. Each piece has a job on the path to sign-up or purchase.

How does a gaming activation actually convert users?

By attaching your offer to an action players already take. Gamification mechanics reward a purchase with digital goods, deliver a promo code through a community mission, or unlock content for participation. The conversion happens inside the play, so the friction between engagement and transaction drops.

What does the Gaming Conversion Audit look like?

The entry point of every engagement. One objective, a diagnosis of where gaming fits your business, and a program design with the budget, formats, and KPIs to test it. Four to six weeks, board-defensible before any media is bought. It validates gaming ROI on paper before you commit to a Program.

How fast can we launch a campaign?

The Audit sets the launch date. A Program launches on the timeline the Audit defines, once scope, formats, and measurement are approved, so the first activation starts with its conversion path already built.

What budget is required to start?

Enough to measure, not to impress. The Audit sizes the budget from your acquisition goal and the gaming marketing costs of reaching that audience with statistical significance. Programs are scoped so every real spent buys either a result or a learning you can act on.

Brand safety

Is the gaming environment brand-safe?

Yes, by design. Brand safety is a selection rule, not a filter added later: your requirements decide the games, creators, and environments before anything is booked. Activations are direct-sold and managed, never open programmatic, so we control exactly where your brand appears.

How do you handle community toxicity and moderation?

With rules, moderators, and an escalation path agreed before launch. Our community management sets the expected behavior, rewards it, and removes what breaks it. Most toxicity is a management failure, so we engineer it out in the design of the space instead of reacting to it afterwards.

How do you vet creators and partners?

Gaming influencer selection reviews past content, audience sentiment, and previous brand work before follower counts. Values and professional conduct weigh more than reach. Operating inside the LATAM gaming market for 20+ years lets us catch the risks automated tools miss.

Can we avoid certain games or violent content?

Yes. We map your no-go zones first: age ratings, themes such as shooters versus sports, language, and specific titles. Only gaming environments that meet those rules reach the proposal, from family-friendly mobile play to competitive esports.

How do you handle data privacy and compliance?

On this site, forms forward the information you provide so our team can respond to your request. Cookie settings control analytics, advertising, and personalization. Signals for these categories start enabled; this is not consent. PostHog may measure before a choice, and Google Tag Manager loads with the default signals and follows your choice. You can refuse categories in cookie settings. Updated 2026-10-13: HubSpot’s tracking code is the exception: it runs on every visit as part of how this site works, records the pages you visit, and cookie settings do not turn it off. The privacy policy explains the processing described and the questions still awaiting validation.

Do we keep control over the creative assets?

Yes. You approve the messaging, the creative, and every brand placement. We write a Response Plan and brand guidelines for the creators so the work stays consistent, and we advise on what reads as native inside gaming culture. The final call on how your brand appears is yours.

ROI

What do you measure beyond likes and views?

The numbers your CFO reads. Alongside reach we report Gaming ROI: conversion rate, cost per acquisition, retention, and brand lift, agreed per objective before launch. Wherever your stack allows it, community actions are connected to your sales funnel or CRM.

How do you attribute results to gaming channels?

With attribution matched to your stack: unique tracking links, custom promo codes, dedicated landing pages, and pixel integration. For non-endemic brands this is what proves gaming is a performance channel and not a branding experiment.

Can you integrate with our existing analytics?

Yes. Gaming should not be a black box. We integrate with the reporting workflows you already run (Google Analytics, AppsFlyer, HubSpot, and more), so the data matches across tools and your gaming marketing results sit side by side with your other performance channels.

How often do we receive performance reporting?

Weekly pulse checks while a campaign runs, and a full report at each milestone we agreed on. The reports carry data-driven insights and the next move: what to cut, what to scale, what changed since the last one. You read the same numbers we do.

What does success look like?

Hitting the KPIs agreed before launch, then proving the channel repeats. For marketing to gamers that means a lower CAC, a higher LTV, or a shorter payback than your existing channels, measured over 12 months, which is what justifies a Retainer instead of a one-off campaign.

How do you improve performance over time?

The Engage-to-Convert Method closes a loop: every REWARD cycle feeds the next START. We test creative formats, creators, offer mechanics, and calls to action against the measured result, cut what fails, and reinvest in the segments that convert, so your gaming strategy compounds instead of restarting.

Getting started

What is the first step to working with EngageXP?

Talk with us, or book a call. The form is four questions and a complimentary gaming audit within 5 to 7 business days. The call is a diagnostic conversation about your objective, audience, and what you have tried, in the LATAM time zone. Either one tells you whether a pilot is the right next step.

What do you need from our team?

A business objective, brand guidelines, and someone who can approve. That is the brief. Our gaming expertise covers strategy, creator management, production, and reporting, so a three-person regional team can run a Program with us. Scope and ownership are written into the contract before work starts.

What is the engagement model?

Four commercial stages on the three phases of the Method. The Gaming Conversion Audit diagnoses where gaming fits and designs the program. The Engage-to-Convert Program runs it over six months. The Retainer keeps conversion compounding. The Strategic Conversion Partnership embeds EngageXP as your gaming growth division. Scope, governance, and measurable results are contracted per stage, before work starts.

Do you offer performance-based pricing?

For partners with proven tracking and a budget that supports measurement, performance-aligned models are on the table, with our incentives tied to your business result. They need one shared, transparent data set, so gaming conversions are counted the same way on both sides.

Who owns the campaign assets and data?

You do. Your brand owns the campaign data, the customer leads, and the creative assets, as written in the agreement. We also hand over the documented learnings from every cycle, so the knowledge of how to market to gamers stays with your team after the contract ends.

What happens after the Audit?

The Audit ends with a decision, not a deck: a program design with budget, formats, and KPIs, or a clear no. If the numbers close, the Engage-to-Convert Program runs it; if they don't, you keep the diagnosis and the audience map. Either way you know where gaming fits before spending on media.

Still have questions?

Bring the one that decides it. Talk with us.

Your next move

Put gaming to workforrevenue.

Built by operators with 20+ years inside the community, for brands and publishers that need a number, not noise. Answer four questions and get your complimentary gaming audit in 5 to 7 business days.

Talk with EngageXP